MY DESIGN WORK
Louisville Tourism Social Ads
In an effort to rejuvenate Louisville's tourism in the post-Covid era, our focus was to develop a social-first campaign aimed at drawing visitors aged 20-40 from neighboring Midwest cities. As someone who falls within this demographic, I leveraged personal insights to craft ads that would stand out in the bustling social media landscape.
The goal was to transcend traditional advertising and create something that felt more like bold, eye-catching art – content that would make someone stop mid-scroll and engage. This approach resulted in a series of innovative, visually striking social ads, and I'm proud of the impact they've had in reshaping perceptions and attracting a new wave of visitors to Louisville.